The **markup (MU)** is the expression of the selling price gained through an increase of the purchase cost in other words how much do I have to increase the percentage cost in order to define the selling price. Unfortunately to align ourself to the market, either I decide the selling price and then I look out at the markup I get or I negotiate the purchase price in order to get an established markup.

In a nuthshell the markup derives from: the selling price – the cost.

MU in percentage is the differnce between the SELLING PRICE and the PURCHASE COST compare to the purchase cost.

MARKUP = SELL – COST

MU % = (SP-PC)/PC X 100

Thus far everything ok, but take care of VAT and whether there is a pension fund: therefore these are after tax calculations.

The following example is intended to explain better this concept:

We sell a toy at the price of 500 euros and we paid it 400 euros. Apparently we’ve got a 100 euros margin but this is not true!. the real difference has to be calculated between the purchase taxable income and the selling one.

In a nutshell, the markup is 81,97 euros and the percentage markup is 25%

Let’s check the formula out:

MU = [(SP-PC)/PC]*100= [(409,84-327,87)/327,87]*100= 25 %

**No way, a calculator won’t be enough, you may need paper and pencil!**

** What a shame!**

That’s what M&R app is for! Both M&R free and M&R professional

It’s very easy: insert 400euros in the purchase list, 500 euros in the selling field, click on the tick and that’s all! You will get a 20% margin in other words 81,97 euros.

If you start using the free M&R app you won’t do without the professional one!.

You find Free and Professional M&R version on Apple Store

To learn more click on the following links: **M&R free, ** **M&R professional.**